Podcasts are an incredible way to get the tea on just about anything you have your heart set on listening to. I don’t remember exactly when I first stumbled onto the podcast world, but what I do remember is it saving me from the boring and irritating hour-long commute to and from work when I was working my 9 to 5.
You see podcasts are an amazing way to share stories that will have people sitting at the end of their seats; advice that will have your sisters vigorously taking notes, and information that probably would have gone unnoticed in someone’s personal journal.
For content creators who create podcasts, it is the perfect way to systematically grow your email list each week especially when you have something valuable to offer to the people who have fallen in love with your content and want to learn more about your services and products. It helps to take the relationship with your listeners to the next step from sitting on the sidelines and consuming, to become email subscribers, to ultimately becoming a happy client.
Here are a few ideas that I believe will help you leverage your podcast from being just a place where people only consume content, into a place where you are converting podcast listeners into your future clients.
Creating a landing page for a resource around each episode or a series of episodes
this is especially useful if you are explaining “how to” do something and are getting a lot of requests or feedback about it. Let’s say you’ve just published an episode that helps people market on Instagram. Some examples of complementary resources are:
how to create an editorial calendar
how to budget for the ads
how to pitch to brands, etc.
Essentially you’re creating a complimentary resource that will work hand in hand with the podcast episode like a checklist, a workbook, audio, or video. to make it extra enticing, people will want to see specific things that can use, like links to websites or books mentioned, templates that they can use, etc. Doing this can help convert up to 7% of listeners to email subscribers.
Doing this can help convert up to 7% of listeners to email subscribers.
Creating a call to action in the show notes/ blog post page
I know this seems obvious, but you’d be surprised how some people wouldn’t think to do this. If you place the call to action directly in relation to that particular episode straight in the post, you’re helping the people visiting your site to go beyond the podcast and take action on the information you gave them. Styling this as a graphic will help call attention to it vs. just having a simple link (which might get lost in all the words of the page).
Invite listeners to share their opinions
When your listeners love (or really hate) you, they are more than happy to share their thoughts. And that is the perfect opportunity to offer their participation in a survey. I particularly love this tactic because unlike a rate and review, you get to ask people who listen to your podcast what they’d like to hear more of or go even further and get in touch with them. Nicole Walters mentioned in an interview on Dreams in Drive that she will text or call people who share their thoughts via surveys/emails
Your podcast is more than just a way for you to share your story, it’s a way for you to create deeper relationships with your listeners. What better way to do that than to go beyond the podcast and convert them into email subscribers? by…
- Creating a resource around your episodes you can send listeners to a landing page that will allow them to take action
- Creating a call to action in your posts vs in a footer or as a pop-up, you’ll be able to create a better online experience for the people that visit your site
- Finally, creating a survey on your website that helps you to create more content that they want to see and being able to personally reach out to them too.