Putting your Prices on Your Website

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How to Show Prices on Your Website: 6 Reasons Why It’s Important

When customers are browsing your website, they’ll expect to see some details about the products you sell. They’ll want to know things like where they come from, what materials they’re made of, and how much they cost. If you don’t show them this information up front, your customers are going to be left feeling frustrated and confused. This is why it’s important for you to be aware of the benefits of showing prices on your website and how you can implement them in a way that makes sense for your business. Read on to find out more.

Understanding why showing prices is important

Online shoppers have become accustomed to clicking a few buttons and getting their goods delivered in a short amount of time. In this modern age, people are used to convenience and speed. If you don’t show your customers the prices of your products, it’s likely they’ll get frustrated and leave your site. Customers will likely think that you don’t want to give out this information, or that your products are too expensive for them. If your customers don’t know how much something costs before they get to checkout, they may end up changing their mind about buying altogether. Before you know it, they’ll have found another site that provides more information up front. Showing prices on your website is a great way to keep your customers engaged and make the buying process as simple and streamlined as possible.

Showing price is a requirement of online selling

You’ve probably heard that businesses aren’t required to show their prices online. This is true, but only if you fit into one of the following categories: – You’re a sole proprietor and don’t have employees – You’re a one-person business – You’re selling only used goods – You’re selling directly to consumers (B2C) – You don’t have any commercial activities If any of these are true for your business, then you don’t have to display prices on your website. However, if any of these don’t apply, you have to show prices. Basically, if you have a business, you absolutely have to show the prices of the items you sell online. If you don’t, you risk getting hit with a hefty fine from the Federal Trade Commission.

Customers want to know the cost before they buy

Customers are going to want to know how much each item costs before they can decide whether or not they want to buy it. It’s important to remember that customers shop online in much the same way they’d shop in-person: they’re looking to spend their money wisely. If you don’t show them how much your items cost, they’ll likely assume that they’re too expensive for them. Customers will want to know the price of the product, shipping and handling fees, taxes, and any other applicable fees. If they don’t know these things upfront, they may change their mind about buying from you altogether. This is why it’s important to show prices on your website. By giving your customers this information, you’re giving them the chance to make informed decisions about purchasing from you.

You’ll build credibility and trust with your customers

Customers are going to do their research before buying from your site. They’re going to want to know as much about you and your products as possible. The best way to prove to your customers that you’re a credible business is to show them the prices of your products. For many customers, this is going to be the deciding factor in whether or not they buy from you. Customers want to know that they’re buying from a legitimate company, and one of the best ways to prove this is to show them your prices. If you don’t show these details, customers may decide that your prices are too expensive and leave your site. If you do show the prices of your products, you’ll build trust and credibility with your customers that’s likely to lead to sales.

A small increase in sales is a great return on investment

You may be wondering why you need to show your customers the prices of your products. Surely, you can just keep them hidden and hope that customers don’t notice. While this may keep them from clicking the “add to cart” button, it won’t do much else for you. In fact, it may even hurt your sales. By not showing the prices of your products, you’re going to confuse your customers. They’re going to wonder how much they cost, and they’re going to be frustrated. They’ll likely leave your site, and they won’t come back. This is why it’s important to show prices on your website. You can easily show them and avoid the confusion that comes with keeping them hidden. If you show the prices of your products, you’re likely to earn a higher profit.

This will help you gain visitor familiarity and loyalty

If you keep your prices hidden, customers are going to get frustrated. They’ll likely click out of your site and never come back because they don’t know how much anything costs. If you show the prices of your products, you’re going to build familiarity and loyalty with your customers. They’re going to see the prices of the items they’re interested in, and they’re going to feel more confident in buying from you. They’re going to feel like they know what they’re getting into, and they’re going to feel like they’ve shopped at your site before. They’re also going to feel like you’re catering to their needs, and they’re more likely to come back.


Showing prices on your website is important because it builds trust and familiarity with your customers. It also shows that you’re a legitimate business and is a requirement for online selling. By keeping your prices hidden, you risk confusing and frustrating your customers and losing them. Instead, show your customers the prices of the products they’re interested in and build familiarity and loyalty with them.