How to confidently get started as a freelance designer

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Hey There

I’m Shirley. Your brand is a hidden treasure and my job is to help you get seen, heard, and paid what you’re worth.

Hey there, fellow designers! I’ve got a few questions….Are you tired of your 9 to 5 job and ready to take the leap into freelance designing? Do you have a passion for creating stunning websites and branding that truly capture the essence of a business? Then you’ve come to the right place because I’m here to help you confidently get started as a freelance designer.

Obstacle #1: Fear of the Unknown

The first obstacle that you may face as you embark on your freelance journey is fear of the unknown. Without a doubt it is the most sweat inducing, knee shaking construct to get around. It can be daunting to leave the comfort of a steady job and dive into the uncertain waters of self-employment. But fear not! Remember that you are not alone in this, and there are many resources available to help you succeed.

Solution: Create a Plan of Action

To combat your fear of the unknown, create a plan of action. Start by identifying your ideal client and niche, then develop a pricing structure that is competitive and profitable. Research your competition and establish a clear brand identity that sets you apart. Create a timeline and establish clear goals for each step of the way. By breaking down your plan into achievable steps, you’ll feel more confident and in control.

Obstacle #2: Fear of an unbalanced Work and Life

As a freelance designer, it can be challenging to find a work-life balance. You may feel like you need to be available 24/7 to your clients, which can quickly lead to burnout. However, it’s essential to prioritize your mental and physical health to maintain a successful freelance career.

Solution: Establish Boundaries

To balance work and life, establish clear boundaries. Set specific office hours, and communicate them to your clients. Develop a system for handling urgent requests outside of office hours. Take breaks and prioritize self-care, like exercise or meditation, to maintain your energy and focus.

Obstacle #3: Fear of not knowing what to do

As a freelance designer, it’s crucial to have a system in place for managing your projects. Without a system, you can quickly become overwhelmed with tasks and deadlines, which can lead to missed opportunities and unhappy clients.

Solution: Develop a Workflow

To establish a system, develop a workflow that outlines each step of your design process. This workflow can include tasks such as research, ideation, wireframing, design, and testing. Use project management tools, such as Trello or Asana, to keep track of your progress and ensure that you meet deadlines.

Obstacle #4: Not knowing what to charge or getting paid

Pricing can be a daunting aspect of freelance design, especially when you’re just getting started. You may feel like you’re not experienced enough to charge competitive rates or that you’re overvaluing your services. However, it’s essential to establish fair pricing that values your time and expertise.

Solution: Research Industry Standards

To establish your price, research industry standards and compare rates with other freelance designers. Determine your hourly rate based on your experience and expertise, and be transparent with clients about your pricing structure. Consider offering packages or bundles that offer more value to your clients.

Obstacle #5: Finding Your First Clients

Finding your first clients can be a challenge, but it’s essential to establish a solid client base to grow your freelance career. Without clients, you won’t have a portfolio or a stream of income.

Solution: Network and Offer Value

To find your first clients, network with other business owners and offer value through your services. Attend networking events or join online communities where your target audience hangs out. Offer free or discounted services to get your foot in the door and establish trust with potential clients.

There you have it, friends! Now you’re ready to tackle any obstacle that comes your way as you confidently get started as a freelance designer.

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